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    Strategic Marketing Study Set 1
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    Exam 24: Note : Competitive Advantages
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    A Resource-Based View of Strategy Development Asserts That a Firm's
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A Resource-Based View of Strategy Development Asserts That a Firm's

Question 12

Question 12

Multiple Choice

A resource-based view of strategy development asserts that a firm's success depends on ________.


A) profitability ratios
B) industry attractiveness
C) industry macro environments
D) sustainable competitive advantages

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