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    Strategic Marketing Study Set 1
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    Exam 24: Note : Competitive Advantages
  5. Question
    What Is the First Step in the Process of Identifying
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What Is the First Step in the Process of Identifying

Question 11

Question 11

Multiple Choice

What is the first step in the process of identifying competitive advantages?


A) prioritizing customers' buying criteria
B) comparing the firm to competitors
C) analyzing the firm's value chain
D) assessing customers' loyalties

Correct Answer:

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