Multiple Choice
La Quinta sends surveys to customers asking them to rate attributes of the hotel chain from 1-to-5 where "1" means "very unpleasant" and "5" means "very pleasant." Which tool is La Quinta most likely using for brand positioning?
A) semantic scales
B) perceptual maps
C) customer value maps
D) positioning statements
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Semantic scales are appropriate positioning tools when
Q5: What is the most complex tool for
Q6: Unserved or underserved markets are referred to
Q7: What enables a firm to retain a
Q8: Which of the following is most likely
Q9: A perceptual map provides a graphic visualization
Q10: A customer value map enables marketers to
Q11: All of the following are typically included
Q12: In multidimensional scaling,brand positions represent cost and
Q14: Which of the following is the placement