Multiple Choice
Which of the following is the placement of a product or service in the minds of targeted customers?
A) segmentation
B) positioning
C) promotion
D) targeting
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q4: Semantic scales are appropriate positioning tools when
Q5: What is the most complex tool for
Q6: Unserved or underserved markets are referred to
Q7: What enables a firm to retain a
Q8: Which of the following is most likely
Q9: A perceptual map provides a graphic visualization
Q10: A customer value map enables marketers to
Q11: All of the following are typically included
Q12: In multidimensional scaling,brand positions represent cost and
Q13: La Quinta sends surveys to customers asking