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  3. Study Set
    Strategic Marketing Study Set 1
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    Exam 28: Note : Customer-Oriented Market Research
  5. Question
    One Purpose of ________ Research Is to Gather Preliminary Information
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One Purpose of ________ Research Is to Gather Preliminary Information

Question 12

Question 12

Multiple Choice

One purpose of ________ research is to gather preliminary information that will help divide a broad research problem into small problems for subsequent research.


A) causal
B) experimental
C) descriptive
D) exploratory

Correct Answer:

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