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    Strategic Marketing Study Set 1
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    Exam 30: Note : Products - New Product Development
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    The Kano Model Is Used to Generate New Product Ideas
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The Kano Model Is Used to Generate New Product Ideas

Question 1

Question 1

Multiple Choice

The Kano model is used to generate new product ideas based on ________.


A) market entry strategies
B) portfolio strengths
C) customer needs
D) online surveys

Correct Answer:

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