Multiple Choice
Refer to the passage below to answer the following questions.
Polo Ralph Lauren manufactures and sells high-quality,expensive brands of clothing as well as accessories,cosmetics,and home products.The company maintains complete control over the brand image and all of the functions necessary to develop,execute,and deliver advertising.Polo appeals to consumers' lifestyle aspirations.Its products are of high quality and better than most competitors' offerings.The objective in the company's advertising is to convey this image and the fashion statement it makes.
-When Polo Ralph Lauren advertises in fashion magazines,it focuses on the company's brand identity and image by merely showcasing a beautiful,well-dressed person without giving any information at all except the brand name.What type of advertising is this?
A) institutional advertising
B) direct-response advertising
C) brand advertising
D) business-to-business advertising
E) indirect advertising
Correct Answer:

Verified
Correct Answer:
Verified
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Q16: The advertisers' desired impact on the target
Q17: As competition in a product category increases,prices
Q18: How has the introduction of interactive types
Q19: In traditional advertising,the message is conveyed through
Q21: The objective of direct-response advertising is to
Q22: Paid persuasive communication that uses mass and
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Q24: Advertising begins with the agency.
Q25: Which of the following distinguishes advertising from