Multiple Choice
Which of the following best explains why the amount of prescription drug advertising has increased since 1997?
A) The American Medical Association approved the use of advertising to promote prescription drugs.
B) The federal government loosened its controls on the production of prescription drugs.
C) Pharmaceutical companies realized that a pull strategy would be more effective than a push strategy.
D) The federal government loosened its controls on pharmaceutical advertising.
E) Patents held by many pharmaceutical companies expired,resulting in price competition and heavy advertising.
Correct Answer:
Verified
Correct Answer:
Verified
Q19: _ results when an external message drives
Q20: A brand,a corporate or store name,or a
Q21: In 1971,what organization did several professional advertising
Q22: In a focus group of women in
Q23: One potential benefit to shockvertising is that
Q25: Virtually all major advertisers and advertising agencies
Q26: Which term describes what happens when Western
Q27: The concern that children may be exploited
Q28: The most basic federal law that governs
Q29: Bayer Aspirin claims that it relieves headache