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    Exam 5: How Brand Communication Works
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    Which Key Component of Perception Refers to Whether a Message
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Which Key Component of Perception Refers to Whether a Message

Question 7

Question 7

Multiple Choice

Which key component of perception refers to whether a message is seen or heard?


A) selection and attention
B) exposure
C) interest and relevance
D) awareness
E) recognition

Correct Answer:

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