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    Ads That Rely on Arousing Feelings Such as Humor,love,or Fear
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Ads That Rely on Arousing Feelings Such as Humor,love,or Fear

Question 43

Question 43

Multiple Choice

Ads that rely on arousing feelings such as humor,love,or fear are using ________ appeals.


A) resonant
B) symbolic
C) emotional
D) cognitive
E) transformational

Correct Answer:

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