Perfect Pizza Is a Local Restaurant Chain That Has Just

Multiple Choice

Perfect Pizza is a local restaurant chain that has just launched an advertising campaign highlighting its new,expanded menu that includes healthier options.Advertisements are running in the local newspaper and on local radio stations.The ________ for this advertising campaign is to increase sales by 10% over the course of the month.

A) model
B) objective
C) signaling
D) cue
E) feedback