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    Exam 7: Segmenting and Targeting the Audience
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    ________ Describes How Individuals or Groups Select,purchase,or Use Products,as Well
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________ Describes How Individuals or Groups Select,purchase,or Use Products,as Well

Question 29

Question 29

Multiple Choice

________ describes how individuals or groups select,purchase,or use products,as well as the needs and wants that motivate these behaviors.


A) Marketing
B) Consumption
C) Consumer behavior
D) Psychology
E) Segmentation

Correct Answer:

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