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    Advertising and IMC Study Set 2
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    Exam 7: Segmenting and Targeting the Audience
  5. Question
    ________ Are People Who Search,share,and Initiate Marketing Communication and Brand
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________ Are People Who Search,share,and Initiate Marketing Communication and Brand

Question 11

Question 11

Multiple Choice

________ are people who search,share,and initiate marketing communication and brand relationships.


A) Cool hunters
B) Buzz marketers
C) Seekers
D) Innovators
E) Early adopters

Correct Answer:

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