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    Advertising and IMC Study Set 1
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    Exam 8: The Creative Side
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    It Is Most Accurate to Say That an Idea That
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It Is Most Accurate to Say That an Idea That

Question 7

Question 7

Multiple Choice

It is most accurate to say that an idea that makes an impression on the audience is said to have ________.


A) relevance
B) originality
C) resonance
D) impact
E) association

Correct Answer:

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