Multiple Choice
Refer to the following passage to answer the questions below.
Allison works in the media department of a major advertising agency that has several national advertisers as clients. Her responsibilities include identifying specific media vehicles, such as TV programs, newspapers, magazines, or radio programs and stations for clients' advertising; negotiating the costs to advertise in them; and handling the details of billing and payment. Although one of the agency's major clients advertises primarily in magazines, the media plan calls for the use of newspaper advertising as well.
-The media plan calls for placing ads in all the major newspapers in the southeastern United States.Because newspaper is primarily a local medium,Allison seeks the services of a professional to assist her in placing the buy with one order.Allison needs to contact a ________.
A) media salesperson
B) customer service rep
C) media rep
D) media-buying service
E) media consolidator
Correct Answer:

Verified
Correct Answer:
Verified
Q6: A _ identifies the best media to
Q12: Scannable QR codes that link to product
Q13: The goal of media planning is to
Q17: Refer to the scenario below to answer
Q18: A major change in consumer media use
Q25: Refer to the scenario below to answer
Q52: Explain how the explosion in online media
Q72: Media brokers work for a specific medium,such
Q88: Which of the following would NOT be
Q98: Marketing that reaches people on the street