Multiple Choice
In which type of network television advertising does a national advertiser pay for 10,15,20,30,or 60 seconds of commercial time during one or more programs?
A) participations
B) spot announcements
C) dayparts
D) sponsorships
E) product placements
Correct Answer:

Verified
Correct Answer:
Verified
Q1: _ can deliver the same radio stations,regardless
Q41: _ combines information on subscribers kept in
Q47: Radio is a highly segmented medium.
Q60: What form of newspaper advertising is the
Q62: _ is the primary method for measuring
Q63: Explain how directory advertising is different from
Q65: What form of newspaper advertising comes from
Q68: _ provides audio files downloaded or streaming
Q94: Starbucks is interested in radio advertising and
Q99: An arrangement between a national advertiser and