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    Exam 14: Owned,interactive, and Earned Media
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    Which of the Following Describes the Effect of a Grocery
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Which of the Following Describes the Effect of a Grocery

Question 127

Question 127

Multiple Choice

Which of the following describes the effect of a grocery shelf filled with packages that prominently display a brand's name or logo?


A) billboarding
B) environmental design
C) premium
D) merchandising
E) publicity

Correct Answer:

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