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    Advertising and IMC Study Set 1
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    Exam 13: Owned, Interactive, and Earned Media
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    The Media Used in Promotion for a Store,product,or Event Are
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The Media Used in Promotion for a Store,product,or Event Are

Question 63

Question 63

Multiple Choice

The media used in promotion for a store,product,or event are referred to as ________.


A) press kits
B) sales kits
C) corporate materials
D) merchandising materials
E) direct response materials

Correct Answer:

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