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    Advertising and IMC Study Set 1
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    Exam 16: Direct Response
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    Which of the Following Is Designed to Gather Leads or Answer
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Which of the Following Is Designed to Gather Leads or Answer

Question 55

Question 55

Multiple Choice

Which of the following is designed to gather leads or answer consumer questions?


A) a one-step offer
B) a two-step offer
C) a profiled offer
D) conversion
E) fulfillment

Correct Answer:

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