Multiple Choice
Which type of list is derived from people who have answered some type of direct-response offer?
A) data list
B) house list
C) compiled list
D) response list
E) prospect list
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q27: The average response rate for a direct
Q28: Stephanie has a Target Visa card.It's a
Q29: Which of the following is NOT a
Q30: When two companies come together to offer
Q31: The consumer promotion that provides a reduction
Q33: Direct-response marketing is a growth area because
Q35: Refer to the passage below to answer
Q36: _ involves manufacturers developing marketing communication programs
Q37: An activity and communications program designed to
Q106: What type of sales promotion would benefit