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    Advertising and IMC Study Set 1
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    Exam 16: Direct Response
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    Direct-Marketing Messages Are Constantly Being Measured,enabling Direct Marketers to Learn
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Direct-Marketing Messages Are Constantly Being Measured,enabling Direct Marketers to Learn

Question 98

Question 98

True/False

Direct-marketing messages are constantly being measured,enabling direct marketers to learn what works and modify future campaigns based on results.

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