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    Advertising and IMC Study Set 1
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    Exam 16: Direct Response
  5. Question
    Direct-Response Brand Communication Is Sometimes Referred to as ________ Direct
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Direct-Response Brand Communication Is Sometimes Referred to as ________ Direct

Question 93

Question 93

Multiple Choice

Direct-response Brand Communication is sometimes referred to as ________ direct marketing.


A) integrated
B) diversified
C) strategic
D) Internet
E) one-to-one

Correct Answer:

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