Essay
Some companies have large databases they have examined to determine who their best customers are.Banks,in particular,have analyzed customer data and have learned that the top 5 percent of their customers are very profitable for the bank and the bottom 5 percent are very unprofitable.Name and describe the concept that many marketers are using to assess the value of customer loyalty.
Correct Answer:
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Lifetime customer value (LCV)is an estim...View Answer
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