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    Exam 18: The Principles and Practice of IMC
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    When Using a ________ in Setting Objectives,a Planner Uses a Comparable
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When Using a ________ in Setting Objectives,a Planner Uses a Comparable

Question 99

Question 99

Multiple Choice

When using a ________ in setting objectives,a planner uses a comparable effort,such as a similar product or prior campaign,to set a logical goal.


A) baseline
B) target
C) benchmark
D) schedule
E) platform

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