Multiple Choice
Which of the following is NOT a reason that execution of a global campaign is usually more complex than a national plan?
A) The creative may need to be reshot with local models and settings, as well as language.
B) There may be favoritism toward local companies.
C) Government approval of television commercials can be difficult.
D) Agencies often are not available to assist the advertiser in executing a global campaign.
E) Language is a problem for a campaign dependent on words rather than visuals.
Correct Answer:

Verified
Correct Answer:
Verified
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