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    Advertising and IMC Study Set 2
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    Exam 16: Imc Management
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    Which of the Following Is NOT a Requirement of a Measurable
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Which of the Following Is NOT a Requirement of a Measurable

Question 17

Question 17

Multiple Choice

Which of the following is NOT a requirement of a measurable objective?


A) a specific effect that can be measured
B) a baseline
C) a time frame
D) a budget
E) a percentage change

Correct Answer:

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