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Using the ________ for Budgeting,the Budget Is Determined Based on a Comparison

Question 4

Multiple Choice

Using the ________ for budgeting,the budget is determined based on a comparison of the total brand sales and the total marcom budget during the previous years.


A) percentage-of-sales method
B) objective-task method
C) historical method
D) competitive method
E) all you can afford method

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