Lolly,Lolly,Lollypop Is a Candy Manufacturer Building Its Brand Nationally

Multiple Choice

Lolly,Lolly,Lollypop is a candy manufacturer building its brand nationally.In addition to advertising,the company is careful about what it says,how the company performs,and what the response is from consumers.All of this is to promote one consistent message through many different aspects,also known as brand message ________.

A) synergy
B) adaptation
C) reorganization
D) promotion
E) cooperation