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    Advertising and IMC Study Set 1
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    Exam 19: Evaluating Imc Effectiveness
  5. Question
    Promotions with a Coupon Have the Built-In Evaluation Measure of ________
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Promotions with a Coupon Have the Built-In Evaluation Measure of ________

Question 126

Question 126

Multiple Choice

Promotions with a coupon have the built-in evaluation measure of ________.


A) redemption rate
B) recognition
C) recall
D) trial
E) repeat purchase

Correct Answer:

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