Multiple Choice
A comparison of the costs of promotion to the forecasted sales generated by the promotion is called a ________.
A) cost per thousand
B) payout analysis
C) response count
D) response per thousand
E) redemption assessment
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q140: Which research question assesses an ad's effectiveness
Q141: Campaign evaluation is typically conducted on a
Q142: Which of the following is an evaluation
Q143: Explain what tracking studies are and how
Q144: Public relations programs are evaluated in terms
Q146: An IMC campaign that has a(n)_ effect
Q147: Radio stations measure their audiences in _
Q148: At the most basic level of evaluation
Q149: Which of the following could be a
Q150: The cost of creating and running the