The Planners for Cat Care,a Line of Cat Food and Products,want

Multiple Choice

The planners for Cat Care,a line of cat food and products,want to gather information about which commercial in a new campaign is most effective at increasing sales.Which of the following methods would be best for helping the planners gather the information they need?

A) semiotics testing
B) single-source research
C) recognition testing
D) brand linkage testing
E) conversion research