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    Exam 19: Evaluating Imc Effectiveness
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    Coca-Cola Is a Global Brand That Advertises All Over the World.Discuss
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Coca-Cola Is a Global Brand That Advertises All Over the World.Discuss

Question 2

Question 2

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Coca-Cola is a global brand that advertises all over the world.Discuss the special problems managers face that make evaluation of international programs difficult.

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