Multiple Choice
You received a phone call one evening from a research company asking about your television viewing the night before.After confirming that you did watch the program,the researcher then asked you,"Do you remember seeing a commercial for any fast food restaurants?" Which type of question is this?
A) recognition
B) unaided recall
C) aided recall
D) unprompted recall
E) prompted recall
Correct Answer:

Verified
Correct Answer:
Verified
Q11: The public relations campaign measurement of _
Q20: A researcher asks a consumer who watched
Q22: Refer to the passage below to answer
Q38: "Do you remember seeing a commercial for
Q75: Although fairly inexpensive and widely used,single-source data
Q76: A tracking survey is LEAST likely to
Q93: Click-through rates are a metric most closely
Q99: Is it better to test earlier or
Q115: ROI from a public relations campaign can
Q130: Studies that periodically collect information from consumers