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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 4: Consumers Product Knowledge and Involvement
  5. Question
    A Specific Example of a Brand Which Exhibits One or More
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A Specific Example of a Brand Which Exhibits One or More

Question 11

Question 11

Multiple Choice

A specific example of a brand which exhibits one or more unique feature or attribute is called a:


A) model.
B) product class.
C) product feature.
D) product form.
E) brand.

Correct Answer:

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