Which of the Following Statements About Involvement Is NOT True

Multiple Choice

Which of the following statements about involvement is NOT true?

A) Intrinsic self-relevance is a function of both consumer and product characteristics.
B) Most consumers experience low to moderate levels of involvement in the purchase of ordinary consumer products.
C) Intrinsic self-relevance is based on the user's past experience with a product.
D) Situational self-relevance usually activates permanent means-end linkages between a product and important consequences or values.
E) Situational self-relevance is determined by aspects of the immediate physical and social environment that make products and brands seem self-relevant.