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    Business
  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 4: Consumers Product Knowledge and Involvement
  5. Question
    Product Forms May Be Grouped Together to Create A
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Product Forms May Be Grouped Together to Create A

Question 2

Question 2

Multiple Choice

Product forms may be grouped together to create a:


A) aggregate model.
B) product feature.
C) product class.
D) brand pool.
E) feature pool.

Correct Answer:

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