Which of the Following Statements Is True About the Four

Multiple Choice

Which of the following statements is true about the four market segments with different levels of intrinsic self-relevance for a product category and brand?

A) Brand loyalists strive to buy the "best" brand for their needs.
B) Information seekers tend to respond to environmental factors such as price deals or other short-term promotions.
C) Brand switchers have positive means-end knowledge about the product category, but no particular brand stands out as superior.
D) Routine brand buyers are interested in getting the "best" brand.
E) Routine brand buyers have low intrinsic self-relevance for both the brand and the product category.