Multiple Choice
The actual viewer-ship of advertisements contained in television programs viewed by consumers is dramatically decreased by:
A) accidental exposure.
B) incidental exposure.
C) selective exposure.
D) intentional exposure.
E) environmental exposure.
Correct Answer:
Verified
Correct Answer:
Verified
Q50: If comprehension is automatic,the level of awareness
Q51: The motivational state that guides the selection
Q52: The final outcome of the cognitive process
Q53: The greatest problem associated with the attempt
Q54: All the following are true about the
Q55: Briefly explain how marketers can influence involvement
Q56: As the consumer interpretation moves toward focal
Q58: List the four important aspects of the
Q59: As interpretation processes move toward focal levels
Q60: List the ways in which consumers' comprehension