All the Following Are True About the Factors Influencing Comprehension

Multiple Choice

All the following are true about the factors influencing comprehension EXCEPT:

A) Consumers' ability to comprehend marketing information is largely determined by their existing knowledge in memory.
B) Consumers' involvement at the time of exposure has a major influence on their motivation to comprehend marketing information.
C) Exposure environment concerns the actual content and format of the marketing information.
D) With minimal knowledge, both expert and novice customers can comprehend marketing information at deep, elaborate levels.
E) A high intrinsic self-relevance for certain products motivates consumers to process the information in a more conscious, intensive, and controlled manner.