All of the Following Statements About Consumer Search Activity Are

Multiple Choice

All of the following statements about consumer search activity are true EXCEPT:

A) that it is higher for products associated with higher perceived risk.
B) that it is lower for products that are considered to be complex.
C) that it is influenced by the self-confidence of the consumer.
D) that it is influenced by a variety of marketplace/situational factors.
E) that it is influenced by the perceived benefits to be gained from search.