Question 1

The _____ stage of the purchase sequence involves behaviors such as reading or observing newspaper,magazine,and billboard ads.

Accepted Answer

The answer of The _____ stage of the purchase sequence...

Question 2

_____ is the prime medium of consumer exchange.

Accepted Answer

The answer of _____ is the prime medium of consumer...

Question 3

Marketing strategies are designed to consistently change product recall or recognition of ads or products.

Accepted Answer

A) True 
 B)False

Question 4

All of the following statements about consumer search activity are true EXCEPT:

Accepted Answer

A)  that it is higher for products associated with higher perceived risk. 
B)  that it is lower for products that are considered to be complex. 
C)  that it is influenced by the self-confidence of the consumer. 
D)  that it is influenced by a variety of marketplace/situational factors. 
E)  that it is influenced by the perceived benefits to be gained from search.

Question 5

The use of coupons to increase the probability of repurchase is not very effective.

Accepted Answer

A) True 
 B)False

Question 6

Warranty cards are commonly used to obtain information about other potential buyers.

Accepted Answer

A) True 
 B)False

Question 7

Members of the channel of distribution usually vary in their emphasis on encouraging particular behaviors that occur in the purchase of consumer goods.

Accepted Answer

A) True 
 B)False

Question 8

Contingencies at the point of purchase can be affected by the:

Accepted Answer

A)  behavior of sales personnel. 
B)  information contact. 
C)  product contact. 
D)  advertisement. 
E)  store contact.

Question 9

All of the following statements about overt consumer behavior are true EXCEPT:

Accepted Answer

A)  unlike covert behavior influences, overt behavior is a simple phenomenon. 
B)  overt behavior may be analyzed at many levels. 
C)  overt behavior can be observed directly and does not need to be inferred. 
D)  the impact of affect/cognitive influences upon behavior is not clearly understood. 
E)  the success of marketing strategies depends on changing overt behavior.

Question 10

The primary function of marketing is to:

Accepted Answer

A)  facilitate exchanges. 
B)  create needs. 
C)  dispose of goods/services. 
D)  maximize first-time sales. 
E)  maximize consumption.

Question 11

Marketing sources (advertising)are both readily available and highly believable.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following has traditionally received the least attention from marketers?

Accepted Answer

A)  Advertising 
B)  Packaging 
C)  Distribution 
D)  Funds access 
E)  Pricing

Question 13

Cents-off coupons are an example of a pull strategy.

Accepted Answer

A) True 
 B)False

Question 14

_____ are used to bring about attentive behaviors and to vicariously stimulate emotions by exposing the observers to possible aversive consequences of certain conditions.

Accepted Answer

The answer of _____ are used to bring about attentive...

Question 15

Which of the following information sources are most likely to be used only in the later stages of information search?

Accepted Answer

A)  Stored experience 
B)  Advertising 
C)  Experiential sources 
D)  In-store displays 
E)  Personal sources

Question 16

Marketing of smoke detectors is effective with the use of:

Accepted Answer

A)  fear appeal. 
B)  status appeal. 
C)  racial appeal. 
D)  humor appeal. 
E)  prestige appeal.

Question 17

The length of the checkout line can impact the probability of a consumer completing a purchase transaction.

Accepted Answer

A) True 
 B)False

Question 18

Explain the importance of creating easy access for consumer funds access.

Accepted Answer

The answer of Explain the importance of creating easy access...

Question 19

Ads that show models receiving social approval and satisfaction from purchasing a product provide stimuli that can move the consumer loser to purchase by stimulating the "_____".

Accepted Answer

The answer of Ads that show models receiving social approval...

Question 20

Once inside the store,marketers seek to help the consumer to accomplish all of the following EXCEPT:

Accepted Answer

A)  locate desired products/brands. 
B)  physically obtain the product/brand. 
C)  get the product/brand to the point of exchange. 
D)  complete the transaction. 
E)  increase the marketers' database of future consumers.

Exam 8: Introduction to Behavior

The _____ stage of the purchase sequence involves behaviors such as reading or observing newspaper,magazine,and billboard ads.

_____ is the prime medium of consumer exchange.

Marketing strategies are designed to consistently change product recall or recognition of ads or products.

All of the following statements about consumer search activity are true EXCEPT:

The use of coupons to increase the probability of repurchase is not very effective.

Warranty cards are commonly used to obtain information about other potential buyers.

Members of the channel of distribution usually vary in their emphasis on encouraging particular behaviors that occur in the purchase of consumer goods.

Contingencies at the point of purchase can be affected by the:

All of the following statements about overt consumer behavior are true EXCEPT:

The primary function of marketing is to:

Marketing sources (advertising)are both readily available and highly believable.

Which of the following has traditionally received the least attention from marketers?

Cents-off coupons are an example of a pull strategy.

_____ are used to bring about attentive behaviors and to vicariously stimulate emotions by exposing the observers to possible aversive consequences of certain conditions.

Which of the following information sources are most likely to be used only in the later stages of information search?

Marketing of smoke detectors is effective with the use of:

The length of the checkout line can impact the probability of a consumer completing a purchase transaction.

Explain the importance of creating easy access for consumer funds access.

Ads that show models receiving social approval and satisfaction from purchasing a product provide stimuli that can move the consumer loser to purchase by stimulating the "_____".

Once inside the store,marketers seek to help the consumer to accomplish all of the following EXCEPT: