Multiple Choice
For many products,the initial breakdown in markets is between:
A) primary and secondary markets.
B) consumer and industrial markets.
C) prestige and mass markets.
D) free and currency markets.
E) stock and commodity markets.
Correct Answer:

Verified
Correct Answer:
Verified
Q3: Positioning of soap as a bath oil
Q4: The key objective of a positioning strategy
Q5: The opposite of market segmentation is:<br>A) differentiated
Q6: According to VALS,groups are arranged and based
Q7: Why is market segmentation of vital concern
Q9: Positioning the product relative to competing products
Q10: According to the text,which of the following
Q11: The person/situation segmentation attempts to measure consumer
Q12: An examination of a positioning map by
Q13: What are the basic alternatives involved during