Multiple Choice
According to the text,which of the following is NOT an approach to positioning strategy?
A) Positioning by attribute
B) Positioning by use or application
C) Positioning by product user/class of users
D) Positioning by product price
E) Positioning by competitors
Correct Answer:

Verified
Correct Answer:
Verified
Q5: The opposite of market segmentation is:<br>A) differentiated
Q6: According to VALS,groups are arranged and based
Q7: Why is market segmentation of vital concern
Q8: For many products,the initial breakdown in markets
Q9: Positioning the product relative to competing products
Q11: The person/situation segmentation attempts to measure consumer
Q12: An examination of a positioning map by
Q13: What are the basic alternatives involved during
Q14: The price/quality attribute dimension is rarely used
Q15: The belief underlying the _ segmentation approach