Which of the Following Is NOT True About the PRIZM

Multiple Choice

Which of the following is NOT true about the PRIZM NE (Potential Ranking Index of ZIP Markets-New Evolution) system?

A) It is based on the assumptions that consumers in particular neighborhoods are similar in many respects.
B) It is based on the assumptions that the best prospects are those who actually use a product or other consumers like them.
C) Marketers use it to better understand consumers in various markets.
D) It is arranged horizontally by three primary motivations and vertically by high or low resources.
E) It includes maps of different areas that rank neighborhoods on their potential to purchase specific products and services.