Multiple Choice
Product positioning maps are NOT used for:
A) the repositioning of existing products/brands.
B) suggesting the positioning strategies.
C) ranking neighborhoods on their potential to purchase specific products and services.
D) evaluating how consumers perceive their brands relative to competitors.
E) spurring the development of new products/brands.
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Since person/situation segmentation incorporates affect and cognition,behavior,environment,and
Q18: _ is the process of dividing a
Q19: _ segmentation divides markets on differences in
Q20: Which of the following is NOT true
Q21: In positioning by _,an explicit or implicit
Q23: List the steps involved in the person/situation
Q24: The AIO (activities,interests,opinions)questions are used for analyzing
Q25: What is PRIZM NE? How does it
Q26: Psychographic segmentation follows a post hoc model;
Q27: Forming a particular brand image in consumers'