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    Consumer Behavior Study Set 1
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    Exam 15: Market Segmentation and Product Positioning
  5. Question
    Comparative Advertising Is an Example of Positioning By
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Comparative Advertising Is an Example of Positioning By

Question 48

Question 48

Multiple Choice

Comparative advertising is an example of positioning by:


A) attributes.
B) lifestyles.
C) use/application.
D) users.
E) competitors.

Correct Answer:

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