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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 15: Market Segmentation and Product Positioning
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    According to the Person/situation Segmentation,a Firm Should First Position Its
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According to the Person/situation Segmentation,a Firm Should First Position Its

Question 53

Question 53

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According to the person/situation segmentation,a firm should first position its offerings within the matrix and then position its competitors' offering within the matrix on the same criteria.

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