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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 15: Market Segmentation and Product Positioning
  5. Question
    _____ Segmentation Identifies Specific Households in a Market by Focusing
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_____ Segmentation Identifies Specific Households in a Market by Focusing

Question 55

Question 55

Short Answer

_____ segmentation identifies specific households in a market by focusing on local neighborhood geography to create classifications of actual,addressable,mappable neighborhoods where consumers live and shop.

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