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    Consumer Behavior Study Set 1
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    Exam 16: Consumer Behavior and Product Strategy
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    The Opposite of Brand Loyalty Is Called
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The Opposite of Brand Loyalty Is Called

Question 58

Question 58

Multiple Choice

The opposite of brand loyalty is called:


A) variety seeking.
B) conspicuous consumption.
C) habitual purchase.
D) repeat purchase.
E) discontinuous purchase.

Correct Answer:

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