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    Consumer Behavior Study Set 1
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    Exam 16: Consumer Behavior and Product Strategy
  5. Question
    Dissatisfaction Refers to the Difference Between Pre-Purchase Expectations and Post-Purchase
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Dissatisfaction Refers to the Difference Between Pre-Purchase Expectations and Post-Purchase

Question 54

Question 54

True/False

Dissatisfaction refers to the difference between pre-purchase expectations and post-purchase perceptions.

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